Shield Safety Leading specialist in food and workplace safety, has kicked off a major campaign to help the hospitality sector prepare for its busiest period for over a decade as the festive period and FIFA World Cup 2022 coincide.
Through its #XLMAS campaign, Shield Safety is offering access to a free Guide and Risk Assessment template, which provides specialist guidance, insight and support to help bars, pubs and restaurants make the most of what is set to be a Christmas period like no other – not so much Xmas as XLMAS!
Mark Flanagan, CEO and Founder of Shield Safety, highlighted “During the last World Cup, spending in hospitality increased by 41% compared to the previous year and this shot up to 73% on the day of the England-Croatia semi final. Couple that with the Lionesses’ recent victory in the European Championships, there is huge excitement for the World Cup this winter.
Shield Safety’s XLMAS Guide and Risk Assessment Template is available to download for free at www.shieldsafety.co.uk/XLMAS. The XLMAS Guide covers advice and top tips to prepare for increased footfall and how to manage office parties, family get togethers and festive nights out alongside football crowds, to ensure all customers have an amazing and safe experience. Included are key insights around transient staff, venue layout changes, revised menus and food preparation.
The XLMAS Risk Assessment Template covers three core themes
- your customers,
- your team
- your menu.
It includes considerations for changing menus, reconfiguring venue layouts to increase capacity, accommodating outdoor catering, staff training and mental wellbeing, and measures to keep spaces Covid-safe.
“A recent survey from Access Hospitality found that 76% of football fans are looking for venues to watch the World Cup this winter and 30% of respondents said they would be happy to sit in a heated beer garden. This shows the scale of opportunity for hospitality but interestingly, if they have outdoor space they can adapt with patio heaters and can provide alfresco dining options such as BBQs or pizza ovens, there’s scope to really diversify, enhancing customer experience and bringing in vital revenue.
To download your free risk assessment visit www.shieldsafety.co.uk/XLMAS