The original idea behind Fry’s was to find a way to make nutritious products for our family who are all passionate about plant-based diets. Back when we started in 1991 most people thought we were crazy. “Plants that look and taste like meat, made in your kitchen!?” Okay, maybe we were crazy, but with passion and determination, great things can happen. Now, a few decades on, we are a fully fledged second generation family business (a somewhat larger family with a few grandchildren too) and our passion and purpose is to bring you more great tasting plant based foods, which will leave you feeling good.