Join Allergy January 2025 with Food Allergy Aware, HASUK, and Allergen Accreditation. Improve allergen safety, boost ROI, and ensure safer, inclusive dining experiences.”
January is a time of resolutions and fresh starts, making it the perfect month to focus on allergen awareness in the food service and hospitality industry. #AllerJanuary is a UK wide campaign designed to shine a light on the critical importance of allergen management, ensuring that dining out is safer and inclusive for everyone.
At Food Allergy Aware, we are proud to support this campaign and its goal of driving positive change across the sector. Working alongside Hospitality Allergen Support UK (HASUK) and the Allergen Accreditation initiative, who aim to provide practical tools, resources, and guidance to help businesses elevate their allergen management practices.
The Role of Allergen Accreditation in #AllerJanuary
Allergen Accreditation has played a vital role in establishing #AllerJanuary by providing businesses with the tools and guidance needed to meet high standards of allergen safety. Their recently launched 2025 Resource Pack includes checklists, templates, and advice to help businesses embed allergen management into their daily operations. Achieving accreditation not only demonstrates a commitment to customer safety but also builds consumer trust and loyalty.
We encourage businesses to explore the Allergen Accreditation scheme as a way to stand out in an increasingly competitive market. It’s not just about compliance; it’s about setting the standard for excellence in allergen safety.
The ROI of Catering to Allergy Families
Catering effectively to families with food allergies not only enhances customer satisfaction but also makes good business sense. When allergen-safe options are available, everyone at the table is more likely to enjoy a full dining experience, including starters and desserts. If a family of four feels confident that all members can safely eat, they are far more likely to order additional courses. Conversely, if suitable options are unavailable, the group may forgo starters and desserts entirely. This can equate to a difference of £50-£80 per table. By investing in allergen management, businesses not only protect their customers but also unlock significant revenue opportunities.

How to Get Involved in #AllerJanuary
Whether you’re a business owner, manager, or front-line team member, there are many ways to participate in #AllerJanuary and make a tangible difference:
- Review Your Processes: Take this opportunity to assess your allergen management practices and identify areas for improvement.
- Engage in Training: Ensure your team understands the importance of allergen safety and how to handle it effectively. Our bespoke training sessions, available through Food Allergy Aware and HASUK, are tailored to your specific needs.
- Promote Near-Miss Reporting: Encourage your staff to document and learn from incidents where an allergen-related issue was narrowly avoided.
- Share Your Commitment: Use your social media platforms to highlight your participation in #AllerJanuary, showcasing the steps you’re taking to prioritise allergen safety.
- Utilise Resources: Download the Allergen Accreditation Resource Pack and incorporate its tools into your operations.
Collaborating with HASUK: Practical Support for the Industry
Food Allergy Aware in collaboration with Jacqui McPeake founded HASUK to work together to provide UK geographical coverage to provides tools and bespoke allergen training tailored to the needs of food service businesses. Together, we are committed to helping businesses:
- Identify and mitigate allergen risks through practical solutions.
- Train staff to handle allergen queries with confidence.
- Promote near-miss reporting to learn from potential incidents and prevent future mistakes.
HASUK’s focus on collaboration and education aligns perfectly with our mission to make allergen safety a cornerstone of the hospitality industry.

Working Together for a Safer Future #AllerJanuary
#AllerJanuary is a chance to reflect, learn, and take action. At Food Allergy Aware, we are here to support you every step of the way, whether through tailored training, policy reviews, or practical advice. By collaborating with HASUK and Allergen Accreditation, we’re empowering businesses to create safer, more inclusive dining environments for all.
Let’s make 2025 the year we set a new standard for allergen safety. Together, we can make dining out a safe and enjoyable experience for everyone. Call us today for a FREE chat to discuss your allergen management. or visit foodallergyaware.co.uk/services for more information to book a time slot
