Selling cakes from your cake shed, home kitchen, or social media page may feel small-scale – but legally, you are a food business. That means allergen safety and labelling are not optional; they are essential.
With food allergies on the rise and legislation such as Natasha’s Law now firmly in place, customers must be able to clearly identify allergens before they buy. Whether you’re selling brownies at the garden gate, celebration cakes via Instagram, or cupcakes at local markets, your labelling must be accurate, specific, and compliant.
This guide explains what you must include on your labels, what you cannot say, how to declare allergens correctly, when to use “use by” or “best before” dates, and your responsibilities around registering with your local authority. Clear labelling not only protects your customers — it protects you and your business.
Getting it right builds trust, professionalism, and confidence in your brand.